Yet another instance where it's good to self-advocate and recognize it's more cost effective and secure to avoid the insurance carrier. I've been using a CPAP since 2010 and decided early on that the monthly rental charge was a waste of money. Masks and accessories are also less expensive buying from an online retailer than through insurance. Now this with the data? The consumer needs to be extra vigilant in what they're allowing and not allowing to be tracked. Not sure if there's a way to enforce a more ethical approach to what gets transmitted to the insurance carrier but anyone who has opted "in" to the tracking from their device should assume that data can and will be transmitted to other parties, whether for insurance purposes or marketing, or other types of data aggregation.

Insurance functions this way as an acceptable default model because no one is challenging the status quo. I fully understand the business side - needing to ensure claims are not over-paid or unnecessary, but they operate from an intentionally adversarial position to the customer. Not as an advocate. What does it take to start a new healthcare plan/insurance carrier that completely throws the current insurance business model out the window and shifts focus to providing simplicity, transparency, and value to the consumer? That new business model could dominate the market.